Friday, September 19, 2008

Philippe Rohdewald

ARTIST STATEMENT:

I am primarily attracted to our internal and external factors that keep us in touch with our dark sides and seek to explore those in my personal work, which is quite different from my commercial fashion work. These factors may be as trivial as everyday politics or as intricate as pockets of our minds that remain unexplored to most of us. While not trying to respond to ever changing standards of so called political correctness, I occasionally use my work as simple means to convey my moral beliefs and duties. Whereas at other times, I prefer to just entertain the viewers with what they might be attracted to…sometimes subconsciously so.

BIO:

Philippe Rohdewald, a native of Luxembourg, moved to New York City in 1996 to complete his studies in film production at Pratt Institute with highest honors in 2000. After a short lived career in cinematography, he decided to dedicate himself to fashion photography and quickly was able to establish himself with clients such as Tracy Reese, Lacoste, Diane Von Furstenberg and MTV Networks. His work consists for the most part of catalog, advertising and ecommerce.

In the meantime, his list of clients has grown consistently with household names while his current objective consists if enriching his personal body of work. It can be easily differentiated from his commercial work by identifying sinister subject matters and the influence of “film noir” and foreign art house cinema.

His work has been published in Vogue Nippon, Elle Japan, V Magazine, Surface Magazine and Photo (French edition).

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